Photo credits: Libby Hiatt
Age Without Limits
On the 11th June 2025, we celebrated Age Without Limits day with a Funshop themed around the joys of ageing. We would like to thank Age Without Limits for funding this Funshop, and Indian Futures for partnering with us for this event.
We love how each Funshop has varied because of the space and people attending. This one felt connected and joyous.
Snapshot…
The Issue…
The older population in England is growing rapidly. In the last 40 years, the number of people aged 50 and over has increased by almost 50%. People living for longer is something to celebrate, yet our society often treats the ageing population like a burden. 1 in 3 people in the UK report experiencing age prejudice or age discrimination, yet age discrimination is not considered a serious form of discrimination by a large percentage of UK society.
Negative old-age stereotypes pose a serious threat to the elderly population. Exposure to these stereotypes and prejudices has been associated with poor health and an increased risk of dementia. Discrimination also inhibits older people from fully participating in society, increasing the loneliness epidemic and the likelihood of older people feeling isolated from their community.
Age discrimination disproportionately affects women. Our society is not kind to ageing women, who are judged harshly for their appearance, clothing, and behaviour, if it does not align with restrictive societal norms. Ageing women are often pushed to the sidelines, expected to shy away from doing the things they want to do and wearing the things they want to wear.
We recognise that the opposite of depression is self-expression. So for Age Without Limits day, we wanted to encourage everybody to express themselves through dress, no matter what their age.
“The Funshop made me feel empowered, feminine, and happy”
Our Approach…
The Funshop took place at the JustLife Hub in Brighton. 12 people gathered, alongside instructors, for an afternoon of dress up and joy. As the attendees arrived, they were immediately captivated by the colourful array of sarees we had on display. They were invited to choose a saree they wanted to wear and were draped up in the nivi drape by the instructor.
Beginning the session with participants draped in sarees of all different colours and textures created a feeling of positivity and togetherness in the room. Despite the participants coming from all corners of the world, everyone felt connected through the shared experience of dressing up and being held by the saree.
The session commenced with a discussion about ageism. We shared statistics about the impact of ageism in the UK and how we can challenge some of the stereotypes associated with ageing, so that we can truly age without limits. Participants were encouraged to share their own experiences of ageism if they wanted to. We endeavoured to create a space in which everyone could openly discuss their thoughts on ageing and their own internalisation of ageist thinking.
Several participants raised the point that ageism had made them feel hesitant about wearing certain clothes and accessories. One attendee shared that she had previously loved wearing floral hair accessories, but, as she had got older, she had stopped wearing them. She believed that wearing these accessories was something she had become ‘too old for’, and feared what other people would think about her.
This story resonated with other participants. Many of them recognised the feeling of being judged by others for trying to look ‘young’, and agreed that societal expectations of how older women ‘should’ dress held them back from wearing what they really wanted to wear. This was epitomised by one participant who stated that she was scared that people would think of her as a ‘mutton dressed as lamb’.
This kind of thinking is incredibly damaging to the self-esteem of the older population. It discourages older people from self-expression and creates a narrow idea of what is acceptable for older people to wear. This in turn, impacts ideas of what is acceptable for older people to say, believe, and act like.
From hearing these experiences and perspectives, we knew that we wanted participants to leave the Funshop feeling inspired to dress in the way that made them happy. And this is where the saree came to play…
Time To Drape Up!
Our discussion about ageing was followed by an open conversation about the history and politics of the saree, identity and heritage, and self-expression. We were heartened to hear how so many people believed that the saree allowed them to connect to parts of their identities that they felt less aligned to.
One participant, who was born in India but migrated to the UK in 1948 following the Indian Partition, shared that for most of her life, she did not feel a strong connection to her cultural heritage. She added that in recent years, she felt a desire to learn more about where she came from and to embrace her culture.
Another participant, who came to the UK after fleeing Ukraine three years ago, shared that one of her most prized possessions was a saree she had been gifted by a friend. When she left Ukraine, she had to leave it behind, along with most of her belongings.
For both women, draping up in sarees allowed them to connect with their past and their motherlands. They both found comfort and joy in wearing sarees, and shared that the experience allowed them to learn more about themselves.
Then it was time for our participants to try their hand at draping sarees themselves! We tried a few different drapes, taking the time to work out what styles felt right for individuals. Some people felt right at home in the nivi drape, others felt empowered by the dhoti drape. Regal, empowered, fluid, and strong, were just some of the words used to describe how wearing the saree made people feel. The saree is a garment that does not discriminate - anyone, young or old, can wear it in a way that feels both comfortable and beautiful. This was reflected in the variety of ways people chose to wear their sarees.
It was wonderful to see different generations being experimental with the saree and enjoying the act of dressing as a communal activity. So much of the joy of sarees is dressing up with family and friends, helping to perfect pleats and pinning parts into place, which participants got to experience first-hand. There was a strong feeling of support and encouragement to play and have fun, creating a truly joyous environment.
"I felt connected to the present moment and connected to the people around me”
-Ayesha, Funshop Attendee
“I learnt so much from Poppy who taught us about expressing ourselves through wearing the saree”
-Afina, Funshop Attendee
“There are no improvements [to the Funshop] that I can think of. It was a great day.”
- Pauline, Funshop Attendee